3 Ways to Reach Your Network
1. Harness the Power of Texting
Don’t underestimate the humble text message! It is one of the most effective tools for real-time fundraising:
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99% of text messages are opened and read within the first five minutes.
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The average donation size for text fundraisers is $107.
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91% of American adults own a smartphone
2. Send Impactful Emails
Emails give you space to tell your story. When writing to your contacts:
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Share your connection: Explain why HSNEGA’s mission matters to you.
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Be clear and direct: Ask explicitly for financial support and tell them exactly how their gift helps the animals.
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Always link it: Include your fundraising page link in every single email.
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Update and follow up: Send updates when you hit milestones (50% raised, 75% raised). Don’t be afraid to send a friendly reminder; people get busy and forget to loop back!
3. Broaden Your Reach on Social Media
Post on your personal accounts (Facebook, Instagram, LinkedIn, etc.) to reach friends and family. Social media makes it incredibly easy for your network to donate and share your post with their own friends, expanding your reach!
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Go LIVE! Facebook and Instagram Live are incredibly powerful tools for capturing attention. Live-stream your emotions—whether you’re having fun or playfully pleading for freedom!
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Use Stories: Use Facebook and Instagram Stories for real-time updates. You can do as many takes as you want, or pre-record videos and photos ahead of time so they are ready to drop throughout the day.
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Give Donor Shout-Outs: Publicly thank your donors on social media and tag their accounts! Not only is it great manners, but seeing others donate creates social proof. When people see their peers giving, they want to jump in too!
